by Ashley Fell, Director of Advisory at McCrindle
The waves of change impacting the education sector, are perhaps unparalleled. There are the demographic trends of new generations entering the classroom, combined with the challenges of attracting and retaining younger staff amidst an ageing of the profession. Added to this are the technological transformations catalysed by the pandemic that have seen hybrid learning become normative. In addition are social changes, funding challenges, global influences, empowered parents (and students) bringing a customer approach, the growing expectation of holistic student development and an ongoing transition to the new world of work.
Never in the history of the world, has education been more accessible, more flexible, and more vulnerable to disruption. It is essential to identify not just these disruptors but also the unique opportunities that flow from them to equip students to thrive in this changing world.
Effectively communicating your school’s culture is pivotal in attracting families and creating a vibrant community. A strong school culture fosters a sense of belonging and shared values among students, staff, and parents alike. People are drawn to schools with a supportive and inclusive environment, where students thrive academically and socially, and are encouraged to adopt a growth mindset.
Emphasising community events, student achievements, and testimonials reinforces this positive image. Engaging storytelling about school traditions, innovative programs, and community partnerships resonates with both current and potential parents.
In a recent McCrindle study, we found that building a community of highly engaged parents is essential for thriving schools. This research found the key differentiators for highly engaged parents are connection, belonging, and quality teaching. Highly engaged parents are 2.1 times more likely to believe that strong partnerships between staff, parents, and students lead to positive student outcomes (95% vs. 46%). Their engagement is also significantly influenced by their belief that teachers effectively cater to individual learning styles (91% vs. 41%) and that the school genuinely helps students navigate life’s challenges (95% vs. 47%). To thrive, parents need a sense of belonging in the school community, confidence that teachers cater to individual learning styles, strong partnerships between staff, parents, and students, assurance that the school supports students in life’s challenges and belief that students are prepared to thrive after school. Creating such an environment enhances parent engagement and supports student success.
Preparing for Generation Beta: A new era for education
Next year, in 2025, we will welcome a new generation into the fold, with Generation Beta being born between 2025 and 2039. By 2035, they will make up 16% of the global population. As children of younger Millennials (Gen Y) and older Gen Z parents, they are expected to live into the 22nd century. We anticipate Generation Beta will have greater integration with technology, value diversity, and will be embracing of change. These traits will shape their development. Preparing for Generation Beta will involve fostering a tech-rich learning environment, promoting inclusivity, and equipping students to thrive in a rapidly evolving world. Understanding and embracing Generation Beta’s characteristics will help schools create forward-thinking educational experiences, preparing these future leaders for the challenges and opportunities ahead. By doing so, educators can ensure that Generation Beta, as well as Generation Alpha (born 2010-2024, who have gone before them) are ready to navigate and succeed in their dynamic future.
You can find out more about the trends shaping the Future of Education in McCrindle’s latest Education Future Research Report, which is free to access at https://educationfuture.com.au/.
